UA · ASO · Monetization · Scaling Apps Globally
I design mobile growth systems that teams can actually run — not short-term spikes, not isolated tactics. Real, scalable growth across games and apps.
Over the past decade, I've helped products move from early traction to 200M+ installs across global markets, working across acquisition, store performance, and monetization.
Meta Ads, Google UAC, TikTok Ads, Unity Ads — structured campaign architecture built for sustainable ROAS, not vanity installs.
Strategic metadata, keyword intelligence, and competitive positioning for mobile games and utility apps at scale across global markets.
AdMob, Mintegral, ironSource — in-app monetization frameworks and live-ops strategy grounded in cohort data and A/B testing.
Full-funnel analysis, cohort behavior, attribution clarity — connecting product, marketing, and revenue into one decision-ready picture.
Systematic creative iteration across UA and store assets — identifying winning hooks, formats, and messaging at every funnel stage.
ASO + UAC integration where organic and paid amplify each other. When these signals sync, scaling becomes predictable — not chaotic.
Challenge: Strong UA traffic but low store conversion was leaking budget and suppressing organic ranking.
Action: Redesigned ASO creative strategy, realigned UA campaigns with store performance signals, and built a feedback loop between paid and organic channels.
Challenge: Revenue plateaued despite growing install volume.
Action: Implemented in-app monetization framework and live-ops strategy with data-driven A/B testing across ad placements and IAP tiers.
Challenge: Rapid scaling across 3 apps caused CPI spikes and ROAS deterioration.
Action: Deep campaign audit, phased scaling framework, re-prioritized budgets aligned with store performance signals.
Challenge: Organic installs stagnated despite consistent traffic.
Action: Deep keyword research, A/B tested creatives across icon/screenshots/copy, and rebuilt metadata architecture.
Challenge: Paid campaigns cannibalizing organic traffic.
Action: Designed an integrated system syncing UAC signals with ASO insights to coordinate growth channels.
Challenge: New apps with minimal store presence and near-zero organic visibility.
Action: Competitor analysis, keyword infrastructure build, high-converting store creatives from scratch.
Whether you're fixing a growth plateau, launching a new title, or building a system that scales — let's figure out the right next move together.